In The Studio: Tynika-Ann Carter / by Image Engineer

I often find myself wondering why the Photographic industry in Cape Town is lacking collaboration between photographers, especially the guys at the top.  

I do understand protecting trade secrets and all that. Fair enough. But what is it about us photographers here in Cape Town that makes us so scared of working together? We all do well at moaning at how bad the industry is and how clients and society takes advantage of us, but have we ever thought of standing together and making the public aware what photography is really about?

Here's an idea. If photographers started working together more often, we would see things like proper roadshows from different companies, live streaming workshops like Creative Live, Talk shows, tutorials and much more. This is something that creates public awareness. 

For this industry to grow to an international level, we need the public to firstly understand what Photography is all about. 

At the moment most people can't tell the difference between someone's aunt taking photos and a professional. "Oh it's just Photoshop". Said as if Photoshop's a one-click solution to the photographer's problems. This is the kind of mind set I'm talking about. This is what needs to change in order for us to grow.  

Secondly, we need to get over our egos.

Why not keep an open mind, network a little and make friends? The amount of photographers in Cape Town is huge and work is scarce, especially in the winter months. Photographic rivalry can make it feel like you're living in an episode of David Attenborough's Planet Earth.

Why is it that we choose to be lone wolves, rather than form a pack in this tough urban jungle? 

TYNIKA-2.jpg

So anyway,

Back to the shoot.

On a sunny Sunday afternoon, Alan Phair (ItsNotPhair Photography) and I decided to work together to create some awesome imagery rather than go at it alone. We shot with the awesome Tynika-Ann Carter at IYO Burger on Bree Street. While the one photographer was shooting, the other would assist, and then we'd switch around after we're happy with the shots.

The thing about collaborating with another artist is how you feed off one another's creativity. It takes your creativity to the next level. We took breaks regularly to discuss shots and look at our mood boards. Each time we took a break, we came up with new and exciting ideas of what to shoot next regardless of what we planned on our mood boards.

© Alan Phair. Used with permission. www.itsnotphair.com

This kind of work is handy if you're ever stuck in a creative rut and need something fresh to kick start your inspiration. So get out there and start collaborating. It's great fun when doing it and you might just learn something.

So here are some more images of the shoot as well as behind the scenes images.

Be sure to check out Alan's InstagramFacebook page and website.

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© Alan Phair. Used with permission. www.itsnotphair.com

© Alan Phair. Used with permission. www.itsnotphair.com

© Alan Phair. Used with permission - www.itsnotphair.com